What are the key elements of membership cards
Membership card is a perfect tool to increase customer loyalty, it creates a link between customers and businesses. A well designed membership card helps businesses increase their sales and improve repeat sales ratio.
Key elements of membership card:
Company Name, Phone Number, Address And Other Contact Info:
This is the most important element of a membership card, It tells customers what is the card used for and how to contact businesses directly to obtain services.
Member information such as customer's name, ID number and membership levels should be printed on membership cards, It is used to allow staff to find member information from database based on these info, to provide corresponded discounts or services.
Barcodes are generally used for storing ID number of cards, it can be scanned into PC with barcode scanners, which reduces the workload of entering ID numbers.
A logo on membership cards helps to establish a company's identity. Small businesses without a logo may use generic images to represent what services the company provides.
Terms And Conditions(optional):
Showing terms and conditions on membership cards lets customers understand the terms of your loyalty program.